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Business 2 Customer

What is B2C Ecommerce? The Online Shopping Boom, Explained

Definition: B2C (Business-to-Customer) ecommerce is the exchange of goods or services over the internet between online stores and individual customers. Consumer preference for the convenience of online shopping — coupled with the ease of starting an online store — has made ecommerce among the fastest growing sectors of the economy.

How to utilize marketing to drive online business growth

B2C ecommerce is one of the fastest growing sectors of the economy, it is not without competition. Many web-based B2C companies thrive by identifying a niche with competitive opportunity.

Developing a strong web marketing presence is crucial for online businesses. Customers can walk down the street and stumble upon a physical store; on the web, this type of encounter requires visibility across one or more channels such as SEO, SEM.


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